• Overview脐橙品牌VI设计背景：

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• Challenge挑战：

  RUHESUZAOMEIRIDUOZISHENDEPINPAI？CONGERTIGAOXIAOSHOULI。SHUIGUOPINPAIVISHEJIGONGSIRUHEZUOHAOPINPAIQIANQIJICHUGONGZUO

• Change解决：

  JINGGUODUISHICHANGDECHONGFENDIAOYAN，NANFENGSHENGSHIZAIZUNXUNSHICHANGGUILV，XIAOFEIZHEXIHAOYIJIYUEDUXIGUANDEJICHUSHANG，ZHONGDIANTONGGUOJINGZHIDEHUAMIANLAITIXIANCHANPINDEZIRAN，JIANKANG，MEIWEI，ZHENGGEBAOZHUANGYILVSEWEIZHU，YOUSANBANQIEKAIDECHENGZIZUOWEIHUAMIANDEZHUTI，HUAMIANSUZAOJIMEIGUANYOUBIZHEN，NENGGOUHENHAODEYINQIXIAOFEIZHEDESHIYU，CONGERCUJINGOUMAI。