高级合伙人布伦丹·墨菲(BrendánMurphy)与奥利弗·怀曼(Oliver Wyman)的FS Americas COVID Response团队进行了交谈,探讨了金融机构应如何与客户互动并在危机中定位其品牌。以下是他们所看到的一些最紧迫的问题,以及布伦丹的回应。
来源:南风盛世品牌设计转载
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危机是时候做出有意义的大动作。我们只需要Marsh&McLennan Companies的首席执行官Dan Glaser,他就表示在这次危机中,MMC的任何人都不会失去工作。丹和他的管理团队知道,在危
机时期,同情和行动可能是您最强大的武器,可以建立忠诚度和文化。
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