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成都VI设计公司-西安VI设计公司-深圳品牌设计公司转载 Understandod品牌重塑

社会影响组织Understood重新设计了网站,字体和营销材料,以提高访问范围。

来源:南风盛世品牌设计转载     标签:品牌战略品牌差异化设计

 

ZAIMEIGUO,SIFENZHIYIDERENHUANYOUMOUZHONGLEIXINGDECANJI,WUFENZHIYIDERENHUANYOUADHDHUOYUEDUZHANGAI,ZHEIHUIYINGXIANGTAMENDEDANAOCHULIXINXIDEFANGSHI,YINGXIANGYUEDU,XIEZUO,SHUXUE,ZHUYILIHEZUNXUNFANGXIANG。

WEILESHIXIANBANGZHUJIATINGHEYUELAIYUEDUODEGERENZAISHENGHUOZHONGDEGUANJIANSHIKEHUODEZIYUANHESHEQUDEMUBIAO,UnderstoodZHONGXINSIKAOLEXIANDAISHEJIZAIPINPAIZHONGSUDEMEIGEBUZHOUZHONGCHUANDAXINXIDEFANGSHI。

“WOMENDEXIONGXINBOBODESHIMINGJIANGGAIBIANRENMENDESHENGHUO,BINGDAILAIDAGUIMODEYINGXIANG,YOUQISHIZAICovid-19DALIUXINGZHIHOUWOMENXIWANGZHONGJIANSHEHUIDESHIHOU,” UnderstoodSHOUXIZHIXINGGUANFred PosesSHUO。“WOMENZHUANZHUYUWEIMEIGERENTIGONGZHICHI,WOMENDEJIHUAGONGTONGNULI,YIBANGZHUGENGDUODESHEQUYONGBAOCHAYI,WEISUOYOURENTIGONGKEFANGWENDEZIYUAN,BINGSHIGAIRENPENGBOFAZHAN。”

UnderstoodYUWolff OlinsHEDisplaayDEBANSHISHEJISHIMartinVáchaHEZUO,CHUANGJIANLEUnderstoodSans,ZHEISHIYIZHONGGENGJUKEDUXINGDEZITI,XIANYICHUXIANZAIQISHUZINEIRONGHEQITAFUDAICAILIAOZHONG。

 “WOMENDEYANJIUBIAOMING,YOUYIGESHIYONGJIANDANDEWUCHENXIANZITISHIXIANHEGUIXINGDEZONGTIZHIDAO,DANCHULEBIAOPAI,ZIMUDAXIAOHEJIANJU(ZHEIBUSHIYONGYUSHUZIGESHI)ZHIWAI,ADABINGWEIXIANGXISHUOMINGZAISHIJIZITIDETUZHISHANG”,WOERFU·AOLINSI(Wolff Olins)SHEJIFUZERENYANG·OUMAN(Jan Eumann)GAOSUMOUSI。

 “XIANGFAN,TAYINYONGZHOUJIGONGLU/GAOSUGONGLUGETESHIDENGMIANKONG,YIJIArial,HelveticaHEFrutigerDENGGENGSHOUHUANYINGDEXUANZE。UnderstoodSansZITIJINGGUODINGZHI,BUJINSHIMOUXIEZIMUHESHUZIGENGRONGYIWEIDUZHESUOFENBIAN,ERQIEHAITIGAOLEXUEXIHEXUEXIZHEDEKEDUXING。 /HUOSIWEICHAYI(TEBIESHISONGDUKUNNAN)。”

EumannJIXUSHUODAO:“BUJINYAOFANZHUANZHURU'd'HE'b'YIJI'p'HE'q'DEXIAOXIEZIMUXINGSHI。TAMENHAIJUYOUFUJIADEXIJIEHEGENGDUODEBIANTI,YISHIBICIQINGXIDIXIANGHUQUFEN。QINGKUANGXIA,XIAOXIEZIMU“ l”(L)BUJINSHICONGCIGANGOUJIANDE,TAHAITIANJIALEDIBUXUNHUANYIQUEBAOYUDAXIEZIMU“ I”(i)YOUSUOQUBIE。DANGRAN,YEYAOXIANGDANCENGZIMU“ a”HE“ g”SHIZHENGTIZITIGENGYIYUYUEDU,YILEJIEUnderstoodDEZAIXIANZIYUANHEZHICHI。”

TADEPINPAIZHONGSULEYIGEQUANXINDESHEJIXITONG,QIZHONGBAOKUOYUADAJIANRONGDEDIAOSEBAN,BAOHANZAINEIDESHEYINGHECHATU,YIJIYOUSHENGYINSHEJIGONGSIListenCHUANGJIANDEXINDESHENGYINHUIBIAO,YINLEHEYUQIZHUNZE。

“SHENGBOPINPAISHIYINLE/SHENGYIN/SHENGYINDEZHANLVEYONGTU,KEZENGQIANGKEHUTIYANBINGSHULIPINPAI,BINGGUANGFANYINGYONGYUKEHUJIECHUDIAN(LIRUDIANSHI,GUANGBO,YIDONG,SHUZI,LINGSHOU/ POS,HUODONG,CHANPIN,HUWAIGUANGGAODENG)。 ]。” ListenDECHUANGSHIHEHUORENBrett VolkerJIESHISHUO。

“DUIYUUnderstoodSHENGYINHUIBIAO,WOMENSHOUDAOSHENGYINZAIJIAOSHIZHONGDEZUOYONGYIJIYINLEJIYIZHUANGZHIKEYIBANGZHUSONGDUKUNNANDEXUESHENGJINXINGJIYIHEJIAOLIUDEFANGSHIDEQIFA。JIUXIANGDONGHUAJIANG'Undertood'DANCIFENJIEWEIKEXIAOHUADEYINJIEYIYANG,WOMENDESHENGYINHUIBIAOTONGGUOJIANDAN,MINGLIANGHEZUISHAODEXUANLVDUANYULAIZENGQIANGDANCIDEFAYIN,ZHEIZHONGFANGFAYUWOMENDEZHENGTINULIXIANGWENHE,ZHIZAIWEI《YINLEREN》TIGONGQUANMIANDEZHINAN,YIRUHEBIMIANYINLEHESHENGYINDEYINGAOGUOZAIWEIZHUNZEHUANYOUDUODONGZHENGDEREN,SUOYOUTINGZHONGDOUTINGDEDONG。”

LIJIEYOUSIGEFANGMIANDEYINGXIANG。TADE“ GONGZUOCHANGSUOCHANGYI”YUGONGSIHEZUO,YIGUYONG,JINSHENGHEBAOLIUCANJIRENYIJIXUEXIHESIKAOFANGSHIBUTONGDEREN。TAWEIJIATINGHEHULIRENYUANTIGONGYOUGUANZAIXUEXIAO,JIATING,SHEHUIHUANJINGHESHEQUZHONGWEIYOUTESHUXUYAODEERTONGTIGONGZHICHIDEXINXI。JIAOYUZHEZHUANQUTIGONGLEGENGQUANMIANDEJIAOXUECELVEDEXIANGFA。

JINNIANWANXIESHIHOU,TAJIANGQIDONGYIXIANGZHENDUINIANQINGRENDESHOUCIJIUYEZHICHIJIHUA。

Understood首席营销官Nathan Friedman说:“从祖父母到校长,从年轻人到雇主,我们服务的多元化社区的需求为我们新的品牌生态系统的各个方面提供了信息。” “重新设计的品牌将有助于确保我们的资源吸引尽可能多的
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