信任是消费者感到与品牌联系的最主要原因（66％），其次是品牌价值观与自己的价值观保持一致（53％），并觉得品牌能够理解他们的需求和自己的欲望（51％）。
来源：南风盛世品牌设计转载 标签：品牌设计，品牌形象设计
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DANGSHOUXIZHIXINGGUANJIJICANYUSHEJIAOHUODONGSHI，70％DEXIAOFEIZHEHUIJUEDEYUGAIPINPAIDELIANXIGENGJIAJINMI。ZAIZHEIXIESHOUFANGZHEZHONG，JIANGJINSANFENZHIER（65％）DERENSHUO，RUGUOCEODINGQISHIYONGSHEJIAOGONGNENG，JIUHUIGANJUEXIANGSHIPUTONGREN。
最后，消费者希望品牌利用其平台来帮助人们跨不同背景和观点团结起来。实际上，整个政治通道中的一半人（51％的保守派人士和54％的自由主义者）都想与与他们不同的人保持联系。
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