欧美三级在线播放线观看

欧美三级在线播放线观看>> 设计信息>>  设计动态>> 拉萨科技VI设计-拉萨科技VI设计公司-拉萨科技品牌设计公司转载莫里森的目标是新未来
从文化上讲这是重要的一点我们的首要任务之一就是自然地变得数字化
拉萨科技VI设计-拉萨科技VI设计公司-拉萨科技品牌设计公司转载莫里森的目标是新未来

莫里森希望通过锁定价格,在线创新和强大的英国供应链来在锁定期间利用销售增长,从而希望它能够“取得成功”。

来源:南风盛世品牌设计转载     标签:品牌设计品牌战略设计

GAICHAOSHIRENWEI,JINGUANYIJINGYISHIDAO,SUIZHEJINGJISHUAITUIDEDAOLAI,KEHUDEXINXINHEXINGWEIJIANGRENGRANBUQUEDING,DANTAKEYIYINGHEZAIXIANHE“ZAIJIAYONGCAN”LINGYUDE“ZHUBUBIANHUA”。

SHOUXIZHIXINGGUANDAIWEI·BOCI(David Potts)ZAIJINTIANSHANGWU(9YUE10RI)DEXINWENFABUHUISHANGSHUO:“YOUTAIDUONANYIZHIXINDESHIQINGHENNANDADIANHUA,DANWOMENZHIDAO,ZUOWEIYIGEGUOJIA,WOMENHUIZOUDAOLINGYIBIAN。”

“WOMENZHIDAOJIAGEHEJIAGEJIANGZHANSHANGFENG,WOXIANGXINMOLISENJIANGBIYIQIANGENGQIANGDA。XINMOLISENRENDAIZHEXINDEWEILAIERZHAGEN。”

YOUYUASIDA(Asda)CHENGNUOZAISHENGDANJIEQIANXIADIAO1YIYINGBANGDEJIAGE,ERLEGOU(Tesco)YIYUAERDI(Aldi)JINXINGJIAGEPIPEI,YINCIBOCIDUIMOLISEN(Morrisons)NENGGOUZAIJINGZHENGJILIEDESHICHANGZHONGTUOYINGERCHUCHONGMANXINXIN。

“WOMENSHICHUIZHIZHENGHEDE,YINCIZHEIZHONGXIANGFASHIWOMENSHOUCHUDE25%DESHIPINZIJIZHIZAOCHULAIDE,ZHEISHIZHENDE。ZHEISHIGAIGONGSIJIAOYIBAOJIAZHONGYIGEZHONGYAODEQUBIEBIAOZHI。XIANRAN,CHAOZHIDUIWOMENZHIGUANZHONGYAO,YINWEIWOMENSHIYIJIACHAOZHICHAOSHIQIYE。WOMENDEXUDUOKEHUDOUZAIYUSUANZHONG,YUSUANYIWEIZHEYUSUAN,ZHEIBINGBUYIWEIZHEHUAFEININXIHUANDEDONGXI。WOMENJIANGZHEIXIEYUWOMENFEICHANGYOUHAODE,FEICHANGBANGDETONGSHIXIANGJIEHE,TAMENSHIZHENGGEGONGSIZHONGZUIHAODEBUFEN,” PottsGAOSU《 Marketing Week》。

“TASHIFOUYINQIRENMENDEZHUYI?JINTIANZAOSHANGDESHUJUBIAOMINGWOMENKENDINGZAIFEIBIAOSHANG”,TAJIANGZHANGWOZAIXIAOFEIZHESHOUZHONG。ZAIXIAOFEIZHEXINGWEIHEGOUWUFANGMIAN,RUGUONINKAIFACHUYINRENZHUMUDEKEHUBAOJIABINGBUDUANGAISHANGOUWUZHILV,ZEWUXUSICHUGUANGGUANG。”

ZAIDALIUXINGZHONG,NINKEYIJIECHUDAOXIAOFEIZHEZHONGSHIQIETONGSHIRENWEISHIZHENGQUEDESHIQING。

DAWEI·BOTE(David Potts),MOLISEN(Morrison)

MOLISEN(Morrisons)XUNQIUCHENGWEI“GENGGUANGFAN,GENGQIANGDADEYEWU”,CONGERTUIDONGZENGZHANG,ZAIJIEZHI8YUE2RIDE26ZHOUZHONG,TONGLEIXINGCHANPINDEXIAOSHOUETONGBIZENGZHANG8.7%。

ZONGSHOURU(BUBAOKUORANLIAO)ZENGZHANGLE8.8%,DADAO75.5YIYINGBANG,JINGUANZHEIJIACHAOSHIQUESHIYINDALIUXINGERZHAOZHILE1.55YIYINGBANGDECHENGBEN,JIANGQISHUIQIANLIRUNXUEJIANLE25%。MOLISENZAIYINGXIAOHEGUANGGAOSHANGDEZHICHUWEI3100WANYINGBANG,LVEGAOYU2019NIANTONGQIDE3000WANYINGBANG。

GAICHAOSHIZHOUYITOULU,CHULEYIJINGXIADIAOLE800ZHONGJIAGEWAI,TAHAIJIANG400ZHONG“JIBENCHANPIN”DEJIAGEPINGJUNXIADIAOLE23%,COO Trevor StrainRENWEIZHEIBUSHUYUDUANQICUXIAO。

“RUGUONINHUIGUGUOQUDE18GEYUE,WOMENWEIRAODINGJIACAIQULEYIXILIECUOSHI,QIZHONGWOMENPINFANDIXUEJIANLEDUIXIAOFEIZHEZUIZHONGYAODESHANGPINZHONGDEXUDUOSHANGPIN,WOMENCHENGZHIWEIKEHUZUIXIHUANDESHANGPIN,” StrainSHUO。

“WOMENZHIDAOJIAGEWENDINGFEICHANGZHONGYAO。RUGUONINHUIGUYIXIAWOMENQUNIANSHANGBANNIANZHIXINGDEJIANGJIA,NEIMEJIHUSUOYOUJIANGJIAFUDUDOUHAISHIXIANGTONGHUOGENGDI。WOMENDEYITUSHI,WOMENJIANGJIXUBIANDEGENGJUJINGZHENGLI,BINGSHIXIANZHEIYIMUBIAO,BINGZAIZHEIXIEJIAGEFUJINBAOCHIWENDING,ZAIJINRUJIANNANDEJINGJISHIQISHI,CHONGFENLEJIEZHEIYIJIAZHIZHIGUANZHONGYAO。”

XINDESHANGSHITUJING

MOLISEN(Morrison)ZAIGUOQULIUGEYUEZHONGYIZHIZAITIGAOQIZAIXIANJIAOFUNENGLI,TONGGUOMorrisons.com,SHIPINHEDETUICHUHEMENJINJIAOFUFUWUYIJIYUYAMAXUNHEDeliverooDEHEZUO,ZAIXIANJIAOFUNENGLIYIZENGZHANGLEWUBEI。

MOLISEN(Morrisons)HAIZAIMANCHESITEPIKADILICHEZHAN(Manchester Piccadilly Station)DEXINMIANMAOMarket KitchenSHANGDIANZHONGKAISHELEDeliveroo“SHENSECHUFANG”。ZAIBENCAIZHENGNIANDUJIESHUZHIQIAN,JIANGZHIJIECONGSHANGDIANTIGONGXINXIANSHIPIN,LINGWAIHAIJIANGZENGJIAYIGEHUOLIANGGEHEIANCHUFANG。

“ZAIMANCHESITE,WOMENZAILOUXIAFANGZHILEDIYIGEANCHUFANG,ZHEISHIYIGEFEICHANGZHONGYAODEGONGJU,MUDESHIWEIDeliverooTIGONGGENGDUODESHIWU,YIGONGDANGDIJUMIN,BANGONGSHIYIJIRENHEXUYAOMorrisonsTIGONGYOUJIAZHIDESHIWUDERENSHIYONG。”PEN

“WOMENXUYAOKANKANQINGKUANGRUHE。WOMENJIANGZAIZUOYILIANGGE,DANZHEISHIWEIRAOGAIGUOLIANGSHIXUQIUDEYIXIANGBUCHONGZHANLVE。”

``YANGHUOGUOJIA'':MOLISENJIAZUGAIBIANHEXINMUDEYIYINGDUIGUANZHUANGBINGDU

YUDeliverooDEGENGGUANGFANDEHEZUOHUOBANGUANXIXIANZAIKEYIZAI30DUOGEMorrisonsSHANGDIANZHONGTIGONG30FENZHONGDESONGCANFUWU,ERYUAmazonDEDANGTIANSONGCANFUWUMUQIANZAIQUANGUO50GEZAHUODIANZHONGYUNYING。

CHUCIZHIWAI,LIZIDEGOUWUZHEXIANZAIKEYIZHIJIECONGAmazon.co.ukDINGGOUQIMorrisonsSHANGDIAN,GAISHIYANYUJIJIANGZAIJINNIANNIANDIKUODADAOSHUBAIWANDEAmazon PrimeHUIYUAN。

ZAITONGYISHIQI,Morrisons.comDEMEIZHOUSONGHUOSHANGMENCISHUYEZENGJIALEYIBEIYISHANG,XIANZAIKETIGONGJIANGJIN280JIASHANGDIANDEJIDIANJIQUFUWU。ZAIQITADIFANG,MOLISEN(Morrisons)KAIZHANLEMENDAOMENSONGHUOFUWU,BINGCHENGLILESHIPINHEGONGSI(Food Box Company),GAIGONGSIWEIKEHUTIGONGGEZHONGSHIPINHEXUANXIANGGONGNINXUANZE。

MOLISEN(Morrisons)TUICHULESHIPINHEJIAOFUXUANXIANG,YICUJINZAIXIANXIAOSHOU。GAICHAOSHIZUICHUZHIZAIZUOWEISUODINGQIJIANRUOSHIQUNTIZIWOGELIDECHANPIN,XIANYIKUOZHANDAOGENGGUANGFANDEFANWEI,BAOKUOJINGXUANDEYINGGUOROUHE,ZHAIYUEJINGXUANHE30YINGBANGDE“WUCANLAIYANGHUOYIJIASIKOU”HE。

PottsXIANGXINMorrisonsNENGGOUHENHAODIZHUAZHUSHICHANGSHANGDERENHEKONGBAI,BINGXIANGXINYONGYOUZIJIDESHIPINSHENGCHANNENGLIHUISHIZHEIJIACHAOSHIGENGJIAYOULI。

“ZAIDALIUXINGZHONG,NINKEYIJIECHUDAOXIAOFEIZHEZHONGSHIDESHIQING,ERTONGSHIRENWEIZHEISHIZHENGQUEDESHIQING,JINTIANZAOCHENDESHUJUBIAOMINGWOMENZAISHANGBANNIANYIJINGZUODAOLE。CONGWENHUASHANGJIANG,ZHEISHIZHONGYAODEYIDIAN,WOMENDESHOUYAORENWUZHIYIJIUSHIZIRANDIBIANDESHUZIHUA,YINCISHIYONGMorrisonsKEYIZHIGUANDIZHIDAOSHIQINGSHIKEXINGDE,BINGQIEKEYIJIESHENGNINDESHIJIANHEJINQIAN,” PottsSHUO。

“ZHANWANGWEILAI,ZHIYAOWOMENYIZHIZAITINGQUKEHUHETONGSHIDEYIJIAN,BINGYIZHIZAITINGQUGONGYINGSHANGHEGUDONGDEYIJIAN,NEIMEGONGSIJIANGJIXUCHUANGXIN。”

XIAYIJIEDUAN

ZIFENGSUOKAISHIYILAI,ZAHUODIANYIJINGZHAOMULECHAOGUO45,000MINGXINDEHELINSHIYUANGONG,BINGQIEMEIYOUYUANGONGBEIJIEGU。MUQIANDEYUANGONGRENSHUYIZENGZHI122,361,LINGWAIHAIYOU26,000MINGYUANGONG,QIZHONGZHISHAOYIBANWEIGUDINGYUANGONG。

DANSHI,GAICHAOSHICAIDIAOLE3,000GEGUANLIZHIWEI,ZENGJIALE7,000GEMIANDUIKEHUDEZHIWEI,YIZENGQIANGDIANNEIKEHUTIYAN。

MOLISENZAIBULADEFUDEZONGBUYEKAICHUANGLEYIZHONGXINDEGONGZUOFANGSHI,JIANSHAOLEGAOJIZHIWEIDESHULIANG,BINGYINRULE“QITADIFANGGENGDA,GENGGUANGFANDEZHIWEI”。

GAIBANGONGSHIXIANZAIMEIZHOUGONGZUOLIUTIAN,ERGONGZUORENYUANYIZHUANWEISITIANGONGZUOZHI,“ZHIWEIYUELAIYUESHAO,JIATINGGONGZUOGENGDUOLE”。XIANZAI,YUANGONGBIXUMEIZHOUGONGZUOSITIAN,ERTAMENMEIZHOULIUDOUYAOGONGZUODAODISIGEXINGQI,ZHIDAOXIAWU2DIANZUOYOU,YIBANGZHUXIANZHIRENHESHIHOUDEXIANCHANGRENSHU。

“ [ZHOULIU],WOMENZHENGZAICHULIYIXIEWENTI,ZHEIXIEWENTITONGCHANGSHIZAIZHENGCHANGDEYIZHOUNEININMEIYOUSHIJIANQUZUO,BINGQIEQIFENHENHAO,” PottsSHUO。

RUGUONINKAIFACHUYINRENZHUMUDEKEHUBAOJIABINGBUDUANGAISHANGOUWUZHILV,ZEWUXUHUOBISANJIA。

DAWEI·BOTE(David Potts),MOLISEN(Morrison)

MOLISEN(Morrison)SHOUXIZHIXINGGUANKANHAOQIYELIYONGCovid-19DALIUXINGYINFADE“CHAOJISHICHANGFUXING”DENENGLI,TARENWEI,GUOQULIUGEYUEZHONG“DASHANGDIAN”DEHUIGUIZHENGMINGLEZHEIYIDIAN。

SHUJUBIAOMING,ZIDALIUXINGYILAI,MOLISENYIJIADEBIAOXIANYICHAOGUOQI“SIDA”JINGZHENGDUISHOU。GENJUNIERSENDESHUJU,ZAIJIEZHI7YUE11RIDE12ZHOUNEI,GAIGONGSIDEXIAOSHOUEZENGZHANGLE15%,SHISIDAGONGSIZHONGBIAOXIANZUIHAODE。TONGYANG,ZAIJIEZHI8YUE9RIDE12ZHOUZHONG,KantarDESHUJUXIANSHI,YOUYUSHANGDIANDETEBIEQIANGJINGBIAOXIAN,MOLISEN(Morrison)DEXIAOSHOUEZENGZHANGLE16%,ZHANSHICHANGDE10.2%。

SHOUCICHENGGONGDEGUWU,PottsYIJINGZAIJIHUA“FEICHANGYOUJINGZHENGLIDESHENGDANJIE”。MOLISEN(Morrisons)ZHENGZAIXUANCHUANQIJIAGEXINXI,CHENGNUOQUEBAOYILANZI451ZHONGZUISHOUHUANYINGDECHANPINDEJIAGEBUHUIBI2019NIANBIANYI。HUASUIRUCI,TAXIWANGYINGGUOTUOOUXIEYINENGGOUDACHENG,YIJIANQINGLINGSHOUYEDEYALI。

“我们所售商品的三分之二是英国市场,因此我们处于特别有利的地位。当然,我们不能抗拒重力,我们非常希望代表英国消费者达成一项协议,其中不包括欧洲大陆和英国之间的关税,” Potts补充说。

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