在营销团队分布在各地且在家中工作的世界中，技术需要简化活动，使资产保持品牌价值并帮助营销人员更有效地工作。
来源：南风盛世品牌设计转载 标签：品牌设计，品牌战略设计
SUIZHEZAIJIAGONGZUOCHENGWEIXUDUOYINGXIAORENYUANDEGUIFAN，PINPAIJIANGXUYAOZIDONGHUAHEXIANDAIHUADEXITONG，YIBIANZAIBANGONGSHIHEYUANCHENGJINXINGYOUXIAOXIEZUO。《YINGXIAOZHOUKAN》YUInspired Thinking Group（ITG）DESHOUXIZHIXINGGUANJIANCHUANGSHIRENXIMENG·WODE（Simon Ward）JINXINGLEJIAOTAN，HOUZHEDEDUOQUDAOXITONGCanopyCloudZAIBANGZHUGONGSIJIESHENGSHIJIANHEJINQIANDETONGSHIRENGBAOCHIDUIPINPAIDEKONGZHIQUAN。
DANJICICHUYILEJIEYOUGUANCanopyCloudDEGENGDUOXINXI
SHENMESHICanopyCloud，TASHIRUHECHANSHENGDE？
XIMENG·WODE（Simon Ward）： CanopyCloudSHIYIGEZHINENGDEMOKUAIHUADUOQUDAOXITONG，ZHIZAI“JIANHUA，ZIDONGHUAHECHUANGJIAN”YINGXIAOHUODONG。
HENMINGXIAN，ZAIXUYAOJIANGYINGXIAORENYUANCONGGULIDESHUJUSHIJIEYIJIFENSANQIEFENSANDEYINGXIAOSHEQUZHONGJIEFANGCHULAIZHIHOU，WOMENYIJINGKAIFAGAIJISHUYIYOU10DUONIANLE。NEIBUYINGXIAORENYUAN，DAILIJIGOUHEGONGYINGSHANGZHENGZAIWEISHIXIANXIANGTONGDEMUBIAOERNULI，DANBINGWEIXIEDIAOYIZHI。
RUGUOJISHUJIANDANYIYONGQIECAIYONGLVHENGAO，ZEJISHUKEYIJIEJUEZHEIXIETIAOZHAN。
RUGUOPINPAIHEYINGXIAORENYUANBUCAIYONGZHEIYANGDEXITONG，TAMENHUICUOGUOSHENMENI？
XINAN：ZAITEDINGHUODONGZHONG，LIYIXIANGGUANZHEJINGCHANGZAICHULIWUFATONGXINDEJIUXITONGZHONGBAOHANDEGULISHUJU。
ZIDONGHUAHELIANHEDEFANGFA-SHIYONGTIGONGZHIGUANDEGONGZUOLIU，ZIDONGHUAHEQUANQUDAOBUSHUGONGJUDEJIEJUEFANGAN-YIWEIZHEPINPAIKEYISHISHIZUOCHUFANYINGBINGTIGAOSHANGSHISUDU。KEYIZAIJIGEXIAOSHIHUOJITIANERBUSHIJIZHOUHUOJIGEYUENEISHEJI，JIHUA，PIZHUNHEZHIXINGCUXIAOHUODONG。
LIRU，JIEZHUCanopyCloud，Virgin MediaTONGGUOZIDONGHUAHEBUSHU3YIDUOTIAOGEXINGHUAXIAOXIERHUODELE250％DETOUZIHUIBAOLV；LEINUODEZIDONGHUASHIZHENGGEWANGLUODEJIHUASHIJIANJIANSHAOLE98％。
HEZUOSHEYISHIYONGWOMENDEXITONGZHENGHELE26GEYEWUBUMENDEPINPAIXINGXIANG，CONGERJIANGYINGXIAORENYUANDEGONGZUOLIANGJIANSHAOLE60％YISHANG。
SHISHENMESHIPINPAIWUFAZAIYINGXIAOJISHUHESHUZIHUAZHUANXINGFANGMIANJINXINGYINGYOUDETOUZINI？
XINAN：DUIYUPINPAILAISHUO，ZHEIRENGRANSHIYIGEFUZADELINGYU。DUONIANLAI，YUXIAOFEIZHEHUDONGDEQUDAOHEJIHUIJIZENG，GONGSIJIANGmartechHEadtechSHENGTAIXITONGRONGHEZAIYIQI。TAMENYIJINGTOUZILEPINGTAILAIJIEJUETEDINGDEWENTI，DANSHITONGCHANGZHEIXIEWENTIBINGMEIYOUDAILAITAMENQIWANGDETOUZIHUIBAO。
Covid-19WEIJICUSHIXUDUOGONGSIZHONGXINSHENSHITAMENDEYINGXIAOXITONG，TEBIESHIYINWEIBANGONGSHISHIGONGZUOBUTAIKENENGHUIFUDAOYIQIANDEZHUANGTAI。
PINPAISUOYOUZHEYISHIDAOTAMENXUYAOJIANGQUANQIUYINGXIAOYUNZUODESUOYOUHUANJIEZHENGHEZAIYIQIDEJISHU，YINCIKEYIYOUXIAODIGUANLIHEBUSHUGUANGGAOHUODONG，WULUNRENMENSHENZAIHECHU。
QUANQIUQIANYIDAOGENGYUANCHENGDEGONGZUOSHIFOUZENGJIALEDUIYINGXIAOZIDONGHUADEXUQIU？
NANFANGZHOUMO：DANGRAN。SHIYONGCanopyCloudDEPINPAIGAOSUWOMEN，DUODA40％DEYUANGONGBUHUIQUANZHIHUIDAOBANGONGSHI，YINWEISHISHIZHENGMING，TAMENKEYIZAIJIAZHONGGONGZUO，JIGAOXIAOYOUGAOXIAO。
DUIYUDADUOSHUZUZHILAISHUO，XIANSHISHITAMENJIANGXUYAOCAIYONGYIZHONGHUNHEFANGFALAIGONGZUO，ERYINGXIAOZIDONGHUADUIYUQUEBAOMOXINGYOUXIAODIYUNXINGZHIGUANZHONGYAO。
JIUXIANGCanopyCloudYIYANG，RENHEXITONGDOUBIXUWEIZAIJIAGONGZUODERENGOUJIAN，YINCIYONGHUYOUXINXINSHIYONGTALAIGUANLIZIJIDEYITIAN，ZHEITONGCHANGYIWEIZHEZAIBUTONGSHIJIANPIZHUNHEQIANSHUXIANGMU，YIBIMIANCUOWUHEYANWU。
WOXIANGXINWOMENJIANGCHENGWEIYIGERENMENKEYIZAI12GEXIAOSHINEIGONGZUO8HUO9GEXIAOSHIDESHEHUI。DANGBUXUYAOTAMENDETOURUSHI，TAMENHUIXIUXIYIXIA，ERDANGXUYAOTAMENDECANYUSHI，TAMENHUISHOUDAOTIXING，YITUIDONGHUODONGGENGKUAIDIJINRUSHICHANG，KONGZHIZHICHUBINGGUANLIDAILISHANGHEQITAGONGYINGSHANG。
ZHEISHIZIDONGHUAHAIKEYISHIYINGXIAORENYUANDEFUZHIHEGAISHANTAMENDEGONGZUOYUSHENGHUOPINGHENGDEYIZHONGFANGSHI。
ZHURUCanopyCloudZHILEIDEZIDONGHUAJISHURUHEDUIPINPAIDEBENDIHEQUYUYINGXIAOCELVECHANSHENGJIJIYINGXIANG？
NANFANGZHOUMO：KUAGUOGONGSIXUYAOZIYOUDIKAIZHANBENDICUXIAOHUODONG，DANTAMENHAIBIXUDUIZIJIDEPINPAIZICHANZAISHIJIEFANWEINEIDEDAOTUOSHANGUANLICHONGMANXINXIN。
LIRU，ZAIQICHEXINGYE，JINGXIAODIANSHITAMENZIJIDEYEWU，BINGXIWANGKAIZHANBENDIYINGXIAOHUODONG。TAMENSHIYONGZIJIDECRMXITONG，DANZAIQUANQIUPINPAIDEQIZHIXIAJINXINGTUIGUANG，ZHEIXUYAOBAOCHIDUIZICHANSHIYONGFANGSHIDEKONGZHI。
ZAIQUANQIUFANWEINEI，BIXUZAIBUWEIFANGUOJIPINPAIZHUNZEDEQINGKUANGXIA，JIANGGUANGGAOXILIEHEPINPAIZICHANFANYIDAOBENDISHICHANG，BINGSHIYINGZAITEDINGGUOJIA/DIQUXIAOGUOZUIJIADETEDINGQUDAO。
DANGPINPAIZAIXINXINGGUOJIAZHONGZHANLUTOUJIAOSHI，ZHEIZHONGSHUIPINGDEHEZUOYOUWEIZHONGYAO，ZAIXINXINGGUOJIAZHONG，GONGZUOHEHUODONGGUANLIDEXIEZUOFANGFAKEYIJIANGDIQIANZAIFENGXIAN。
KENENGJIESHENGDUOSHAOCHENGBENHESHIJIAN？
NANFANGZHOUMO： RUGUOPINPAIZAICanopyCloudZHEIYANGDEDANYI，KEWUXIANPEIZHIHEGAIBIANYOUXIGUIZEDEPINGTAISHANGJINXINGTOUZI，GAIPINGTAIKEYIGUANLICONGHUODONGJIHUAHEZICHANCHUANGJIANDAOGEXINGHUABUSHUHESHISHIBAOGAODESUOYOUNEIRONG，NEIMETOUZIHUIBAOJIUFEICHANGKEGUAN。
LIRU，BIAOMA（Puma）ZAIOUZHOUDEYEWUHANGAIXUDUOQUDAO，YUYANHEHUODONG，TONGGUOTUIDONGQIOUZHOUCHUANGYIZUOPINDEZIDONGHUA，TASHIMEIXIANGZICHANCHENGBENJIANGDILE33％。
DANSHIZIDONGHUABUJINJINSHIJIESHENGSHIJIANHEJINQIAN。
DUIYUXUDUOGONGSIERYAN，TAHAISHEJIPINPAIKONGZHIHEHEGUIXING，BINGQUEBAOMEIGECUXIAOHENEIRONGDOUZAIPINPAISHANG。KEYIZAIZUOCHUZHONGYAOJUEDINGZHIQIANCHUANGJIANPIZHUNXUNHUAN，YIQUEBAOQUESHIXUYAOCANYUDEMEIGEREN。
LIRU，XILISHIYONGCanopyCloudQUEBAOZAI180GEGUOJIA/DIQUHE28ZHONGYUYANZHONG100％DEPINPAIHEGUIXING-TIHUANLE10,000DUOGEPIZHUNDIANZIYOUJIAN。
NINSHIFOURENWEIZIDONGHUACHENGDUDETIGAOHUIYINGXIANGYINGXIAOBUMENDECHUANGZAOLI？
NANFANGZHOUMO：CONGBENZHISHANGLAISHUO，CHUANGZAOLILAIZIRENMENZIJIDEXIANGFAHEJITISIWEI，DANSHIJISHUQUEBANYANZHEZHONGYAODEJIAOSE。
TAKEYIBANGZHUYINGXIAOTUANDUI，QIDAILISHANGHEGONGYINGSHANGWEIRAOCHUSEDECHUANGYIJINXINGXIEZUO，YIJIZAIBENDIHEQUANQIUFANWEINEICESHIGUANGGAOXILIEDECHUANGYI。
ZIDONGHUAZUIZHONGWEIYINGXIAORENYUANTIGONGLEGENGDUODECHUANGZAOSHIJIAN，YINWEITAMENDEZHENGGECAOZUOXIAOLVGENGGAO，ERQIEGENGJIATUANJIE。
RUGUOQINGKUANGFASHENGBIANHUA，YONGYOUZHINENGDEDUOQUDAOXITONGHAIKEYISHISHIDIAOZHENGHEGENGGAIRENHEGUANGGAOXILIEDECHUANGYIYUANSU。
MUQIANHAIYOUNAXIEQITAPINPAIZAISHIYONGCanopyCloud？TAMENKANDAOLESHENMEHAOCHU？
NANFANGZHOUMO：WOYIJINGTIDAOGUOYIXIEZHIMINGKEHU，LIRUVirgin Media，XILI，LEINUOHECo-op，HAIYOUQITACHENGGONGANLI。
LIRU，KELAKESI（Clarks）XIANGYONGYIZHONGXITONGGENGXINQIJISHU，GAIXITONGKESHIQIQUANQIUTUANDUIFANGWENPINPAISHANGDEYINGXIAOZICHAN。TONGGUOYONGXIEZUOHELIANGSHENDINGZHIDEGONGZUOLIUDAITIXIAOLVDIXIADEDIANZIYOUJIANJIANBAOHEGUODUODEXIUGAIZHOUQI，TASHIXIANLEJUDADEJIESHENG。GAIPINPAIHAIZHENGZAIZIDONGHUANEIRONG，YISHIQIGUANGGAOXILIEGENGKUAIDITUIXIANGSHICHANG。
SHIYONGGAIXITONGDELINGYIGEPINPAISHIDixons Carphone，TAGAISHANLEQINEIBUYINGXIAOTUANDUIDEGOUTONGFANGSHI。XIANZAI，BENDIYINGXIAORENYUANKEYIZAISHANGDIANZHONGCHAKAN，DINGZHI，XIAZAIHEDAYINPIAOZHENGHEXIAOSHOUDIANCAILIAO。DONGTAIMOBANCONGKONGJIANGUIHUASHUJUZHONGHUOQUSHUJU，YIQUEBAOGONGSILINGSHOUDICHANDEYIZHIXING，BINGQIE99.9％DEJUECESHIDIYICIZHENGQUE。
ZAISHIYONGGAIXITONGDEDixons CarphoneDEQIANLIUGEYUEZHONG，JIESHENGLE1,748GEXIAOSHI，CAIWUJIESHENGLE366,000YINGBANG。
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