欧美三级在线播放线观看

佛魔一念间 
一个品牌想要成功，固然需要做好许多环节，但成功的根源是最初的观念要正确。这一 个观念，决定着每一个环节的选择决策，可谓佛魔一念间。那么打造品牌的正确观念是什么？ 很多理论给出的答案，是满足消费需求。这个观念随着商业环境的变化，不仅是过时的， 更加是错误的。正确的观念是让品牌占据一个价值。本文提出这个视角进行剖析，以转换旧 有观念。 

HEWEIZHANJUYIGEJIAZHI？ 

DANGDADUOSHUDEXIAOFEIZHEDUIMOUGEJIAZHICHANSHENGXUQIUDESHIHOU，SHOUXIANBEILIANXIANGQILAIDEPINPAI，JIUZHANJUZHEZHEIGE JIAZHI。BIRUWANGGOUXIANGQITAOBAO，KONGDIAOXIANGQIGELI，ERSHOUCHEXIANGQIGUAZIWANG，LIANGCHAXIANGQIWANGLAOJI。WULUNSHIXIAN SHANGHAISHIXIANXIA，XIAOFEIZHEZHIZAIHUJIAZHI。PINPAIZHANJULEYIGEJIAZHI，CAINENGGAOXIAODIJIANGXIAOFEIZHEDEXUQIUYINDAODAO ZIJISHENSHANG。YINCI，QIYEDAZAOPINPAI，DIYIGENIANTOU，YINGGAISHIQUEDINGPINPAISUOYAOZHANJUDEJIAZHI。 

RANER，YINIANZHICHA，XUDUOQIYECONGXIAOFEIZHEDEXUQIUQIERU，SHITUTONGGUOCHANPINHUOFUWULAIMANZUXIAOFEIZHEDEXUQIU，YICIHUODEXIAOFEIZHEDEGOUMAI。ZHEIZHONGGUANNIANBIAOMIANSHANGKANSIHUHENHELIYEFUHELUOJI，SHIZHISHANGQUESHIFANLEYIGEJIBENDECUOWU，JIAOTOUHUANGAINIAN。

BEIXIAOFEIZHEGOUMAILEDECHANPIN，CAIYOUZIGESHUOZIJIMANZULEXIAOFEIXUQIU。MEIYOUBEIXIAOFEIZHEGOUMAIDECHANPIN，DINGDUOJIAOYIJUXIAOFEIXUQIUBEIZHIZAOCHULAI，LIMANZUXUQIUHAIYUANDEHEN。YUSHIWOMENJINGCHANGKANDAOZHEIYANGDEXIANXIANG，JIBIANCHANPINHENHAO，YEFUHEXIAOFEIXUQIU，DANQIYEYIRANXUYAOBUTINGDIYINGXIAOHECUXIAO，CAINENGBACHANPINMAICHUQU。 

满足需求 VS 占据价值 

MANZUXUQIUHEZHANJUJIAZHI，ZHEILIANGZHONGGUANNIANYOUNAXIEBUTONGZHICHU？ 

1、 满足需求是产品层面，占据价值是品牌层面。 

ZAIWEIQIYETIGONGPINPAIZIXUNDE 10 NIANLI，JINGCHANGYUDAOCHANPINJINGLIXINGDEQIYEJIA，YOUYUMINRUIDIBUZHUODAOYIGESHANGWEIBEIMANZUDEXUQIU，KAIFACHUXIANGYINGDECHANPIN。CHUQICHANPINSHOUDAOXIAOFEIZHEDEREPENG，DANHENKUAIYINLAIJILIEDEJINGZHENG，YUSHIXIAOLIANGXIAHUA，QIYEZHUANERYANFAXINCHANPIN，RUCIFANFUXUNHUAN，PINPAIZAISHICHANGZHONGMEIYOURENHEJILEI。QIYEZAIBUDUANDESHICUOHEOURANDECHENGGONGZHONG，LANGFEILEDALIANGZIYUAN。 

JIUQIYUANYIN，MANZUXUQIUDEGUANNIANRANGQIYEDESIKAOTINGLIUZAICHANPINCENGMIAN，ERFEIPINPAICENGMIAN。ZAIZHINENGMATONGSHENGXINGDESHIHOU，WOQINYANMUDULEYIGEDIANXINGDEANLI。ZHEIGEQIYEZAIZHINENGMATONGSHANGHUALEJIGEYIDEYANFAHEXIAOSHOUZIJIN，KEYISHUOSHIBADUIMATONGGAIDEXIAOFEIXUQIUCHEDIWAJUECHULAILE。ZUIHOUSHIZAIBUXING，ZHEIGELAOBANJIMATONGGAIJIALEYUYINGONGNENG，KEYIYIBIANSHANGCESUO，YIBIANHEMATONGGAILIAOTIAN。ZHETENGLESANNIANSHIJIAN，ZHEIKUANWUDIMATONGGAIYIGEDOUMEIMAICHUQU。 

KANSIHUANGTANGDESHIQING，QISHITIANTIANZAIFASHENG。QIYEJIAFEIJINXINSIZHUOMOCHANPIN，ZHENGTIANXIANGZHEDAODIXIAOFEIZHEYOUSHENMEXUQIUMEIYOUBEIMANZU。SHUOSHIZAIDE，CHANPINDOUNENGMANZUXUQIU，MAIBUDONGDEYUANYINHENDUO，DANBUSHICHANPINDEWENTI，SHIGUANNIANSHANGCHUCUOLE。 

LINGYIFANGMIAN，JIBIANCHANPINZHENDEHENHAO，XIAOFEIZHEJIZHULECHANPIN，NEIMEZAITONGZHIHUADECHANPINZHONGXUANGOUYIGEYEKEYI，QIYEDECHUANGXINCHANPINJIUCHENGLEXIANLIE，WEIQITAPINPAIZUOLEYANFAGONGZUO。 

今天的市场，企业不缺产品，缺的是自己家的品牌，是与价值紧密关联的品牌。
2、 满足需求无法形成认知，占据价值才能扎根心智。 

QIYEWURENWEITONGGUOMANZUXIAOFEIXUQIUJIUKEYIDAZAOCHUPINPAI，YUSHIZIYUANDALIANGTOURUCHANPINCENGMIAN，DONGBUDONGJIUNACHANPINKAIDAO，BUDUANSHENGJIHUANDAI，ZUIZHONGJISHIBACHANPINZUODAOLEJIZHI，HUITOUYIKAN，XIAOFEIZHEBUJINDUIPINPAIMEIYOUYINXIANG，SHENZHIDUICHANPINDEHAOCHUDOUZHIZHISHENSHAO。QIYEJIAZUIPADEJIUSHITAOZUIZAIZIJICHANPINDEYOUYUESHANG。 

WOCENGJINGJIECHUGUOYOUYIGEZUOLUOXUANZAOCHANPINDEQIYE，TINGWANQIYEJIADEJIESHAOCAIZHIDAO，ZHEILUOXUANZAOZHENSHIGONGNENGQIANGDA，SHIJIZHONGBAOJIANGONGNENGYIYINGJUQUAN，SHENZHIHAIHUOPILENENGYUFANGAIZHENG。DANLUOXUANZAOCHANPINDEZHEIXIEHAOCHU，XIAOFEIZHEJIBENBUZHIDAO。NEIGEQIYEJIAKAIWANXIAODISHUO，XIANZAIDOUBUGANXUANCHUANZHEIXIEGONGNENG，PAXIAOFEIZHEJUEDEZIJISHIGEPIANZI。 

QUEFAPINPAIDEYINDAO，XIAOFEIZHEDUICHANPINDEGANZHIBIRANSHIFUQIANDE，TONGSHI，JIAZHIYEBEIYANMAILE。 

LINGYIGEANLIYUCIXINGCHENGDUIBI。ZHEIGEQIYEJIADAILILEHANGUODEYIGEHUFUPINPAI，YESHIKANZHONGLECHANPINGONGNENG，YESHIGONGNENGDUODAOSHUOBUWAN。ZHEIGEQIYEJIASHUO，MEICIDOUYAOGENDAILISHANGJIANGSHANGYIGEDUOXIAOSHICAIBACHANPINSHUOQINGCHU。ZHETENGLELIANGNIANXIAOLIANGZHIYOU 80 WAN，HAIKUILEJIBAIWAN。WOMENZHANKAIHEZUOHOU，CONGPINPAICENGMIANZONGJIECHUDECHENGGUOSHI，YIFENZHONGBAJIAZHIJIANGQINGCHU。DANGNIANZAIMEIBOHUISHANG，XIANCHANGJIUSHIXIANLEWUQIANWANDEDINGDAN，LIANGNIANSHIJIANXIAOLIANGTUPO 1 GEYI，ZHIYOU 7 GERENDETUANDUIYESHIXIANLECONG 0 DAO 1 DESHENGCUNJIEDUAN。 MANZUXUQIUSHILISUOYINGDANGDE，XIAOFEIZHEZHIHUIDUIPINPAIJIAZHIYOUYIN。 

3、 满足需求会错过战略时机，占据价值能引领战略升级。 

DAZAOPINPAIYOUYIGECHUANGKOUQIDEGAINIAN，JISHISHUO，ZAICHUANGKOUQINEI，PINPAINENGJIANLIQILAIJIUJIANLIQILAILE，RUGUOYOUQITAPINPAIJIEZUXIANDENG，YOUYUXIAOFEIZHEJIYIKONGJIANYOUXIAN，JIUBUZAIJIESHOUHOUJINPINPAILE，NEIZIJIDEPINPAIJIUCUOGUOLECHUANGKOUQI。QIYEDAZAOPINPAIDESHIHOU，RUGUOZHIXIANGZHEMANZUXUQIU，ZUIZHONGQUEMEIYOUZHANJUYIGEJIAZHI，SUOCHUANGZAOCHULAIDESHICHANG，ZHONGJIANGBEIQIANGSHIPINPAISUOSHOUGE。ZHEIYESHIGEXINGGEYECHUXIANGUANGGAODAZHANHEPINPAIGUATOUDEYUANYIN。 

ZAICIBUCHONGYIJU，RUGUOQIYEFAXIANYIJINGCUOGUOPINPAICHUANGKOUQI，NEIZUIHAODECELVEJIUSHIJISHICHELIZHEIGESHICHANG，QICISHIZHANLVEZHUANXING，YIBANSHICONGCEYIZHANZHUANXINGJINGONGZHAN，FOUZEJIANGTINGLIUZAIDIXIAOLVDESHENGCUNZHUANGTAI，ZIYUANWUFASHIXIANZUIJIADETOURUCHANCHUBI。 

MANZUXUQIUDEPINPAIGUANNIANHUIDAOZHIPINPAICUOGUOZHANLVESHIJI，QIZHONGDEYUANYINSHI，QIYEHUIBUDUANDIYANFAXINCHANPIN，HUOZHEJICHANPINTIANJIAXINDEJIAZHI，SHITUMANZUGENGDUODEXUQIU，PINPAISHIZHONGQUEFAYIGEYIYIGUANZHIDEJIAZHIZAIYINDAOQICHENGZHANGDELUJING。ZHEIHEZHANJUJIAZHIDEPINPAIGUANNIANQIAQIAXIANGFAN，QIANGDIAODESHIPINPAIYUYIGEJIAZHIXINGCHENGZUIMIQIEDEGUANLIAN，RANHOUTONGGUOPINPAIZHANLVEDESHENGJI，RANGGENGDUODEXIAOFEIZHELEJIEDAO，WOZHEIGEPINPAIZUINENGTIXIANNAGEJIAZHI。 

CENGJINGYOUYIGEZUOHUAZHUANGPINDEQIYE，QIXIACHANPINZHONGDUO，YIGEJIYURANGQIYELVXIANTICHULEXIEZHUANGSHUIZHEIGEGAINIAN，ZAICIZHIQIANHAIJIAOSUYANSHUI。HENMINGXIAN，XIEZHUANGSHUIDEGAINIANBISUYANSHUIYAOHAOHENDUO。YUANBENZHEISHIZHANJUXIEZHUANGSHUIJIAZHIDEDAHAOSHIJI，JIASHANGTONGXINGDUIZHEIGEXINCHANPINDEPEIFANGHAIBUTAILEJIE，XINPINLEIDEJIHUIJIASHANGSHIJIANCHA，QIYEWANQUANKEYIJIECIXUNSUJIANLIPINPAI。 

RANER，ZHEIGEQIYELENGSHIZUOLELIANGNIANDECHANPINPIFA，ZAIXIAOSHOUZHONGDUANSHANGJIHUMEIYOUPINPAIXUANCHUAN，JIEGUOBUDANSHICHANGBEIHOUJINPINPAIQIANGZOU，LIANXIEZHUANGSHUIZHEIGEJIAZHIDOUBEIDUISHOUZHANJU。SHEIDOUNENGMANZUXUQIU，DANBUSHISHEIDOUNENGJIANLIPINPAI。 

转念之间 

CONGMANZUXUQIUDEPINPAIGUANNIAN，ZHUANXIANGZHANJUJIAZHIDEPINPAIGUANNIAN，ZHUANNIANZHIJIAN，TIANDIYIXIN。 

HUIGUIDAOPINPAI，CONGQIYEDEJIAODUKAN，PINPAISHIYIZHONGTISHENGYINGLIXIAOLVDEGONGJU，CONGGUKEDEJIAODUKAN，PINPAISHIYIZHONGZHIYINXIAOFEIJUECEDEGONGJU。QIYEYAOCHUANGZAOJIAZHI，GUKEYAOGOUMAIJIAZHI，QIYETONGGUOPINPAIJIAZHIHUIJUGUKEXUANZE。ZHIYAOSHIYOUJIAZHIDEDONGXI，BENSHENJIUYIWEIZHENENGMANZUMOUGEXUQIU。BIRUSHUIGUANPINLEIYOUYIGEJIAZHISHINAIYONG，RIFENGGUANDE“GUANYONGWUSHINIAN”，MUDEJIUSHILAOLAOZHANJUZHEIGEJIAZHI。QITASHUIGUANPINPAIZUIJIACELVESHIQUZHANJUQITAJIAZHI。 

NIANTOUYIZHUAN，QIYEHUIFAXIAN，MANZUXUQIUDESHIJIAZHI，QIYEDAZAOPINPAIDEZHENGQUEGUANNIAN，SHIJIANLIHEQIANGHUA PINPAIYUJIAZHIZHIJIANDEGUANXI。