社会疏离,财务困境,对未来的担忧,我们的世界正面临由COVID-19大流行引起的新水平的破坏。在当前的危机时刻,公司将采取行动保护自己的底线,同时适应客户新发现的限制和担忧。但是,尽管这些短期补救措施是必要的,但在个人和社会需求日益增加的时期,它们还远远不够。
来源:南风盛世品牌设计转载 标签:品牌VI设计,品牌形象设计
CHANGJIANDEHUIYINGKENENGBEISHIWEISHIZIWOFUWU,KEHURENWEIGAIPINPAIJIANGKEHUDEDIXIANFANGZAIYOUXIANYUKEHUDESHIJIXUQIUSHANG。SUIZHEDUIKEHUTIGONGDELINGHUOXINGSHUIPINGHEFANWEIDEQIWANGSHANGSHENG(WULUNSHIKEHUYAOQIUHAISHIJINGZHENGDUISHOUSHEDING),YIXIEJIUDIANPINPAIYIJINGBUDEBUGENGXINQIZUICHUDEFANYING。CIWAI,XUDUOJUCUOSIHUDOULAIZIQIYESHIWUTUANDUI,YONGWUSHIDANQUEFARENXINGHETESEDEQIYEYICHENGQUDAILEPINPAIDETONGCHANGTEZHENGHEXINGWEI。
WEILEHUODEZAIZHEIXIEBUQUEDINGSHIQIZHONGDEZHIDAO,WOMENKEYIXUNZHAOZAIRENMENDESHENGHUOZHONGCHANSHENGZHENZHENGYIYIDEPINPAI。WOMENCHENGZHEIXIE PINPAIWEI“SHOUXUANPINPAI”,TAMENSHIWOMENXUNZHAO,GUANXIN,ZIXUN,KAITUOBINGLEYUBEIKANDAODEPINPAI。
WULUNSHIZAIJIANNANSHIQIHAISHIJIANNANSHIQI,Go-toPINPAIDEXINGDONGDOUWEIRUHEYOUXIAOJIANLIYUKEHUDEGERENLIANXIBINGBANGZHUTAMENZAIZUIXUYAODESHIHOUQUDEJINBUTIGONGLEJINGYANJIAOXUN。ZHEISHISHITAMENYUZHONGBUTONGDELIANGGEFANGMIAN–JIANLILIANXIHEJIAOFUJINBU。TONGGUOJIZHONGJINGLI,PINPAIHUODELECHAOYUELEIBIEJIEXIANJINXINGCHUANGXINDEXUKE,BINGQIEJIANLILEDIYUWEIJISHIQIQIANZAISHIWUSUOXUDESHANYI。
ZHEIXIEXIANGTONGDEQUDONGCHENGXUZHIDAORUHEXIANGYINGCOVID-19。NINRUHEQUEBAONINDEHUIYINGJIAQIANGLEKEHUYUNINPINPAIDELIANXI,CONGERCHENGWEIZHICHIDELAIYUANERBUSHIYALI?ZAIBIANHUADEHUANJINGZHONG,NINRUHEBANGZHUKEHUQUDEZHONGYAODEJINZHAN?
DADANDISHEDINGBIAOZHUN
YIMINGXIANBUTONGDEFANGSHIXINGSHIDEGONGSIHUODELECHIJIUDERENKE。BUYAOCAIQUBEIDONGHUOJIANJINDEXINGDONG;XIANGKEHUTIGONGZHIJIEDECHENGNUO。LIANJIEJIANGLAIZININDUITAMENDEZHICHIDEXINXIN。JIEJUETAMENDEGONGNENG,QINGGANHESHEHUIXUQIUJIANGQUDEJINBU。AirbnbYUNXUKEHUHEFANGDONGZAIQUANQIUFANWEINEIQUXIAOYUDING,ERMEIYOUQITAJIUDIANPINPAITIQIANSHUZHOUDEFAKUAN,HOUZHERENGJIANGZHEIZHONGLINGHUOXINGXIANZHIZAIZHONGGUO。ALIANQIUHANGKONGRANGTAMENDECHANGLVKEZHIDAOFANGKUANDENGJIZIGE,YIJIEJUENEIXIEJINGCHANGSHOUKUNDEGAOJIAZHILVKEDESHOUYAOWENTI。
WENZIJIDEWENTI:
KEHUDEGONGNENGXUQIURUHEBIANHUA?
JIANYUMIANDUIMIANDEHUODONGSHOUDAOXIANZHI,Nike Training ClubYIKAISHIJINXINGSHISHILIUMEITIDUANLIAN,YIQIYONGXUNIDUANLIAN。
KEHUYOUSHENMEQINGGANXUQIU?
Genesis AutomotiveYITUICHU“ Genesis Cares”,RUGUONINSHIYE,GAIFUWUJIANGTIGONGLIUGEYUEDEFUKUAN。
SUIZHESHEHUIHUDONGDEJIANSHAO,WOKEYITIGONGSHENMEZHICHI?
AMCJUYUANYICHENGNUOJIANGMEICHANGYANCHUDEYANCHURONGLIANGXIANZHIZAI50%,BINGTIGAOQINGJIEDU,CONGERSHIXIANSHEJIAOGELIERWUGULIGAN。
YIPINPAIWEIZHUDAO,ERBUJINJINSHIYIKEHUWEIZHUDAO
WOMENJINTIANSUOKANDAODEDADUOSHIBEIDONGDE,DANSHISUIZHESHIJIANDELIUSHI,Go-toPINPAIDECHUANGZAOLIJIANGZAITAMENTIGONGYOUYIYIDELINGDAOLI,SHEDINGQIKEHUHEGENGGUANGFANDESHICHANGRENKEHEZUNZHONGDEYICHENGSHIKAISHIFUCHUSHUIMIAN。ZAIMIANDUIDUANQIYUNYING/CAIWUWENTISHI,CMOJIANGXUYAODALICHANGDAO。XIANZAISHISHIHOUFAXIANNINDEPINPAIZONGZHISHIFOUYOUYIYI。
WENWENZIJI:ZUOWEIKEHU,ZAIWODEXINQINGKUANGXIA,CHENGNUONINDEMUDESUODAIBIAODEGONGSIDUIGONGSIYOUHEQIWANGHUOQIWANG?
GUGE - “ZHENGHEQUANQIUXINXI,SHIRENRENJIEKEFANGWENBINGCONGZHONGSHOUYI”
GoogleYONGYOU1,700MINGGONGCHENGSHI,TAMENKAIFALEYIGEGUANZHUANGBINGDUXINXIWANGZHAN,YIZAITIGONGGENGDUOSHIJIHESHIBANGZHUNINJINXINGCESHI,BINGXISHOULEAlphabetSHENGMINGKEXUEGONGSIVerilyDEZHUANYEZHISHI。
WOERMA - “SHENGQIAN,SHENGHUODEGENGHAO”
DANGJINMEIGUOMIANLINDEZHUYAOTIAOZHANSHIYILIAOBAOJIANFUWUDEHUOQUBUPINGHENGQIEANGGUI,
CESHIFEIYONGYUEWEI1400MEIYUAN。RUGUOBUJINXINGCESHI,BINGQIESHIXUDUORENCHUYUWUFAFUDANDEWEIZHI,NEIMEWOERMADEHEXINSHOUZHONGJIANGFEICHANGCUIRUO。WOERMATONGGUOZAITINGCHECHANGJINXINGCESHILAIQUDONGSHEQU。
KANGKASITE(Comcast) - “JIANGNINYUZHONGYAOSHIWULIANXIQILAI”
SUIZHEQUANGUOGEDIDEXUEXIAOGUANBI,BINGCUSHIXUDUORENZAIJIASHANGBAN,KANGKASITE(Comcast)
ZUOWEIHUIYING,ZHEIXIANGBIANGEJIANGBANGZHUSHUBAIWANMEIYOUHULIANWANGFUWUDEDISHOURUMEIGUORENYOUYUJIAOYU,GONGZUOHUOGERENJIANKANGYUANYINERBAOCHILIANXI。TAMENZHENGZAITIGONGMIANFEIFUWU,BINGQIEHAIZAITIGAOSUDU。
WaFdYINXING-“BANGZHUSHEQUFANRONGFAZHAN”
WEILEBANGZHUXIYATUDEQIYEWEICHISHENGJI,GAISHIZUIDADEBENDIYINXINGWaFd(QIANCHENGHUASHENGDUNLIANBANGYINXING)JIANGXIANGZAOSHOUCOVID-19DALIUXINGDAJIDEXIAOXINGGONGSITIGONGZIJIN。JIANGWEIXIAOXINGQIYETIGONGZUIGAO200,000MEIYUANDEWUXIDAIKUAN,WEIQI90TIAN,BINGTIGONGGAODA30,000MEIYUANDEJIAJIDAIKUAN,YIZHICHIYIQINGBAOFAQIJIANDEYEWUXIAJIANG。
在不确定的时期,人们寻求领导和放心。品牌是可以在这场动荡中帮助公司及其客户导航的灯塔。在许多市场已经面临新进入者的干扰之际,仅依靠可衡量的风险有疏远客户的风险。不要胆小跟风,大胆而以品牌为主导。