SHENMESHIXIANDAIBAOZHUANGSHEJI？
ZAIWOMENYOUPINPAISHEJIXUQIU，BAOZHUANGSHEJIXUQIUDESHIHOU，SHOUXIANYAONONGQINGCHUSHENMESHIBAOZHUANG？
BAOZHUANGSHEJISHIBUSHIJIUSHINISUORENWEIDEXIANGZISHEJI，SHENGZHUANGWUPINDEQIMINNI？ZHEIYANGDELIJIESHIBUSHISIXIANGTAIZHAI。
CHUANTONGYIYISHANGDEBAOZHUANGJIESHIRUXIA：
BAOZHUANG（packaging）WEIZAILIUTONGGUOCHENGZHONGBAOHUCHANPIN，FANGBIANCHUYUN，CUJINXIAOSHOU，ANYIDINGDEJISHUFANGFASUOYONGDERONGQI、CAILIAOHEFUZHUWUDENGDEZONGTIMINGCHENG；YINGXIAOXINGBAOZHUANGCEZHONGCEHUACELVEGUIHUA，CHENGWEIGUANGYIDEBAOZHUANG。
QICI，BAOZHUANGSHEJIYEHAIKEYIJIANGMOURENHUOZHEMOUZHONGSHIWUDABANHAOHUOJINLIBANGZHUTAZAIMOUFANGMIANZUODAOWANMEICONGERDADAOQIMUDE。
包装策划设计的要素有包装对象、材料、造型、结构、防护技术、视觉传达等。延伸现代品牌包装设计的还有体验的现场环境、现场的货架展示包装，人员服装包装，人员语言包装等，在某种程度上来说，为了达到现场销售效果，专卖店设计就是一个全面的品牌体验包装设计，涉及到的内容比较复杂，但是又必须围绕品牌核心概念来完成。具体操作又如产品包装设计理念一样，都是为了打动受众从而把产品卖给消费者。
JUTILAISHUO，SHANGPINBAOZHUANGSHEJIYINGGAIBAOKUOSHANGBIAOHUOPINPAI、XINGZHUANG、YANSE、TUANHECAILIAODENGYAOSU。
PINPAIBAOZHUANGYINGXIAOCELVE
BAOZHUANGYIXIAOSHOUWEIZUIZHONGMUDE，BUZHISHIBAOZHUANGTUANYAOSHEJIDEPIAOLIANG，HAIXUYAOMINGQUEDESHICHANGYINGXIAOCELVE。
①、LIANGHAODESHIBIEXING；②、MINGQUEDEZHENDUIXING；
包装差异化品牌策略
CHENGGONGDEPINPAIJUYOULIANGHAODESHIBIEXINGHEDUTEDEGEXING，QIPINPAIXINGXIANGRANGRENYINXIANGSHENKE，NENGRANGXIAOFEIZHEZAIXUANZEDESHIHOUHAOBUYOUYU。SHICHANGYEYIJINGBUZAISHIDANCHUNDEYISHULIANGHUOZHILIANGJINGZHENGDESHICHANG，ERSHIYIPINPAIJINGZHENGDESHICHANG。
①、XINRENGANYUMANZUGAN；②、BIAOZHIYUSECAI；③、ZIRANDELIANXIANG
①、商品的卖点；②、预计商品的生命周期；③、如何树立商品的形象；④、购买目的、消费预期及消费状态
专卖店空间设计也需要以产品包装设计的理念来进行包装，售卖整个品牌，创建给受众良好的体验与口碑。
NEIMEDUOPINPAIDOUZAISAOTOUNONGZI，ZHAOYAOGUOKE，XIAOFEIZHEWEISHENMEXUANZENI？RUGUOSHIANZHAOHUOJIACHENLIESIWEI，NIDEXINGXIANGBAOZHUANGXIYINTADESHISHENME？
XIAHUIFENJIE，GANXIEGUANZHU。
